A considered approach to sales and event delivery.

A clear path to elevated sales and event delivery. Specialist sales consultancy and event management, delivered with clarity and care.

Experience you can trust

About Jess

0 years

In media and commercial partnerships.

0 years

In senior sales roles in luxury hotels.

Jess Atkinson is the founder of Evoke Associates and also owns Evoke Highland, a luxury travel company based in the Scottish Highlands. With nearly three decades of experience across radio, media sales, commercial partnerships and luxury hospitality, Jess has built a career grounded in relationships, sales performance and thoughtful, people-focused delivery.

Jess blends her skills bringing a commercial mindset, a service first attitude and a calm, solutions led approach, whether the brief is to build a sales strategy or deliver a live event.

Evoke Associates also works with a trusted network of experienced specialists Jess knows well and has collaborated with over many years. These are genuine partners when a brief requires deeper expertise, ensuring consistency, quality and a cohesive experience for every client.

Based in the Highlands and working UK wide, Jess brings experience, instinct and a grounded, human style that keeps things clear, organised and enjoyable to work on.

Practical support that delivers.

What we do for you

Clear, structured commercial and event expertise designed to move your business forward.

Sales & Partnership Strategy

Commercial structure & growth

We build clear, practical sales frameworks and revenue plans that drive performance and support long term commercial success.

Sales leadership & team development

We support and mentor commercial sales teams, strengthening capability, structure and performance. Our approach builds clarity and confidence in how teams operate, helping leaders embed consistent, effective sales practices that drive sustainable results.

Sales capability & confidence

Support to elevate your sales approach enabling confident conversations, stronger pipelines and measurable results.

Event Management & Delivery

Operational leadership

Onsite management that keeps your event running smoothly. Timelines, suppliers, run-of-show and real time decision making handled calmly and professionally.

Delegate & VIP experience

Professional, attentive management that ensures guests feel looked after and everything runs seamlessly from arrival to close.

Integrated support

We work as an extension of your team, collaborative, capable and focused on delivering a polished result.

Brand & Experience Consulting

Premium service experience

Refining guest journeys and touchpoints to ensure your brand feels elevated, thoughtful and consistent across every interaction.

Positioning & messaging

Clear, confident narrative and communication that reflects who you are. Sophisticated, sincere and commercially compelling.

Cross-sector insight

Hospitality expertise and multi sector experience, bringing a sharp commercial eye to every brief.

Proven, dependable results.

Why work with us

We bring a balance of strategic clarity, commercial discipline and calm, capable delivery that ensures every project is handled with focus and care.

Proven performance

Known for outperforming revenue targets, securing strategic partnerships and driving strong commercial growth.

Strategic thinking & execution

We build the plan and deliver it, combining senior level strategy with hands on delivery.

Commercial discipline

Focused on outcomes, accountability and measurable impact.

Industry expertise

Deep hospitality experience with cross sector capability and high standards in service and delivery.

Calm, capable leadership

Composed under pressure, trusted on site and always professional in front of clients, guests and partners.

Trusted partnership

Built on open communication, responsiveness and trust, working as a natural extension of your team from strategy through to delivery.

Contact

Let’s talk things through

If you’re considering some additional support, I’m always happy to have an initial conversation. It’s an opportunity to talk through the brief, the context and what you’re hoping to achieve, and to see whether working together feels like the right fit.